When one of the world’s most popular sanitary care brands starts to become ‘old school’, we step in to flip the perspective. Kotex is losing credibility among...
In a sea of green, we help TLC stand out. The Truly Loving Company is well-recognised in the eco-friendly category. However, they’re often passed over for other...
Doing more than just drive growth for our clients. When the Covid-19 pandemic hit, the entire world was unprepared. Right here, in our home country, we saw...
Turning the underdog into the talk of the town When TNG Digital was looking to launch their e-Wallet, they were up against stiff competition from more established...
Replicating Era’s success in the east to the west Beras Era is a well-established brand in the East Coast states of Kelantan and Terengganu. However, it is...
Developing effective strategies to close the gap between BKMY and its fast food rivals. Despite being one of the most well known quick-service restaurant chains in the...
A sweet makeover for the confectionary category One of the biggest retailers in Malaysia was seeing slow traffic to its confectionary aisle, as shoppers were gravitating towards...
Growing BKSG to a fast food leader in a competitive landscape. In food crazy Singapore with so many fast food joints to choose from, how can Burger...
Taking Senka from the sidelines to the centre stage. As a subsidiary of world-renown brand Shiseido, Senka is often mistakenly perceived as high-end and expensive, putting it...