Shopper360 Sdn. Bhd.
505, 5th Floor, Bloock A,
Phileo Damansara 2, 15 Jalan 16/11,
Petaling Jaya 46350, Selangor, Malaysia.
Contact us
servicing@shopperplus.com.my
T: +603 7955 1100
F: +603 7954 1818

Era Enak Dinikmati Bersama

Replicating Era’s success in the east to the west

 

Beras Era is a well-established brand in the East Coast states of Kelantan and Terengganu. However, it is looking to expand its reach to West Malaysia too, where other rice brands reign supreme.

 

Using data-driven consumer insights, we determined appropriate touch points to create awareness and build brand affinity with Era’s target audience.

 

Our 360° strategy was tailor-made to meet the expectations of shoppers, and included brand activations at Karnival Jom Heboh as well as an exclusive cooking show series with TV3, before investing back into media.

  • Client

    Beras Era

We use cookies to give you the best experience.