Burger King Malaysia

Developing effective strategies to close the gap between BKMY and its fast food rivals. 

Despite being one of the most well known quick-service restaurant chains in the world, Burger King is still behind other key players in the Malaysian market since it commenced operations in 1997.

When Cosmo Restaurants Sdn Bhd took over operations of Burger King Malaysia, we were engaged to give the brand a total revamp and create awareness of its high-quality, great tasting and affordable food. As the appointed creative agency for Burger King Malaysia, we continue to develop 360° campaigns and collaterals for the brand such as product videos, social content, engagement ideas and more.