Touch ‘n Go Digital Production
Turning the underdog into the talk of the town
When TNG Digital was looking to launch their e-Wallet, they were up against stiff competition from more established e-wallets like GrabPay and Boost. But TNGD had the advantage of an existing large pool of Touch ‘n Go card users whom it was seeking to convert into TNG e-Wallet users, thanks to the integration of the TNG card and its digital payment platform.
In order to gain traction and shout about their growing number of merchants, we were engaged to develop digital banners for TNG e-Wallet promotional campaigns with the objective to drive transaction rate and build brand awareness for TNG e-Wallet at merchant stores.
We collaborated and worked closely with TNGD to ensure captivating results that increased awareness of the e-Wallet platform and grew its user base.
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