Harvest Gourmet Good Vibes Festival 2023 Activation

Creating a Glowasis for concert goers.

As the Official Food Partner of GVF 2023, Harvest Gourmet was allocated a booth at the Main Stage area, as well as a booth and seating area at the Good Bites area (food stalls zone). They wanted a unique and attractive design that not only focused on driving consumption, but also encouraged festival goers to snap selfies and photos.

We came up with the concept – Glowasis, a neon-lit lush oasis that gave festival goers a space to refuel and recharge with Harvest Gourmet. We created multiple photo opportunities throughout both areas, including the popular neon mirrors that allowed people to snap selfies with the Ferris wheel. Our neon cubes served as seating for diners to enjoy their meals. From menuboards and uniforms to temporary tattoos and lighted wristbands, we took on the design and copywriting for the entire event.