Senka Glowchi Mochi Game Development

Taking Senka from the sidelines to the centre stage.

As a subsidiary of world-renown brand Shiseido, Senka is often mistakenly perceived as high-end and expensive, putting it behind its competitors in the skin care market.

We created a fun, interactive mobile game that would appeal to Senka’s target audience, building a personality for the brand that feels more approachable and accessible.

The game not only successfully engaged shoppers, but also educated them on the benefits of using the Senka Perfect Whip Collagen In Cleanser and White Beauty In CC Cream, while driving trial kit redemption and online sales. With minimal media buy in Lazada, Watsons, Hermo and Facebook, the game reached over 182,000 players who played it over 300,000 times, giving the brand a 50% uplift in sales – all during the Covid-19 Movement Control Order.